Throughout my marketing endeavors I have come across tons of tools/ applications I’ve used to leverage all of the social networks. Three of them that have withstood the test of time are Tint, Tweetdeck and Just Unfollow. I use all of these personally as well as for business purposes which means they are extremely versatile and powerful. They all have different purposes and I will dive into Tint first.
For any brand that uses social media and has a website, I strongly recommend Tint. I know this is a broad demographic but it helps you understand the power behind this tool. In a nutshell, it is an easy way to embed all of your social feeds onto the web. As a matter of fact, I have a Tint feed on the homepage of this blog. I found out about them when they released a Wix plugin last year when I was building the website for my side business The Woods Collective. In case you haven’t heard of Wix, it is a drag and drop website builder and I highly recommend it if you aren’t efficient with HTML/CSS. Tint also offers custom options for mapping posts with certain keywords, mentions, and hashtags to displays for conferences and concerts. They operate on a freemium model which lets you add two networks for free and they strip out some of the customization options. The free version is more than enough for a personal user.
Next up is Tweetdeck. I was introduced to them within my first week at Dyn. At the time I was a business development rep, prospecting and trying to generate hot leads for the sales team. Tweetdeck helps keep a pulse on what people are saying about your company or your industry. It allows you to create columns which display a Twitter feed of a user specified keyword, hashtag, or twitter handle. Since I was generating leads for a DNS company I had a column for each of our competitors and for keywords such as “DNS Issues” or “DNS Outage” so I could see if people were having issues. I would then reach out via email or Twitter and offer up help. It can be extremely difficult to maneuver through all the noise on social media and Tweetdeck allows this to be possible.
Lastly, we have Just Unfollow. I found Just Unfollow when I was a business development rep for Dyn. Came across them while I was prospecting and started to email the founder to try to introduce Dyn’s DNS and Email services. Long story short, after about 8 months or so of talking with him on Google Chat he finally agreed to chat with us and he became a customer. Just Unfollow works with both Twitter and Instagram, which I heavily use, and monitors your followers. When people Unfollow you on either network you are able to see it and can make a decision to follow or un-follow them right from within the app. I use this more for personal stuff but it could be used by companies to maintain their followers and find new people to follow. They offer different ways to find similar people to follow based on your followers as well to help you grow your network. They are constantly adding features and its exciting to see this app grow.
I highly recommend these three tools to all the social media butterflies out there. I use all of them almost daily and they are a great compliment to social media in general. They help me use these networks to their full potential and, hopefully, I was able to uncover one of these tools for you.
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