Future Implications

As time progresses, social media is becoming a more integral part of marketing as a whole. With the explosion in adoption it would be silly for companies not to take advantage of this innovative way to communicate with their customers. With the mass adoption of technology and social media, human behavior and expectations have changed Read More

Remarketing KPI’s

Remarketing is an integral part to any company online selling products to remain competitive. With so much competition on the internet it is important to re-establish a connection with your customers once they leave your site. It helps direct more people back to your site as well as convert more visitors into paying customers. This Read More

Building an Email Marketing Database

Email marketing is a crucial part to any online marketing strategy. It is an inexpensive and effective way of communicating with customers and nurturing prospects. In order for this channel to be effective marketers must build up their database. There are a few key ways to do so and it is extremely important to the Read More

The Changing Lead Funnel

This is some thing I have been observing over the past couple years and after reading some materials for one of my marketing classes it confirmed it. Traditional forms of direct marketing where you email blast, cold call, buy leads, or direct mail huge amounts of people to fill the top of the funnel are Read More