Throughout my marketing endeavors I have come across tons of tools/ applications I’ve used to leverage all of the social networks. Three of them that have withstood the test of time are Tint, Tweetdeck and Just Unfollow. I use all of these personally as well as for business purposes which means they are extremely versatile and powerful. They all have different purposes and I will dive into Tint first. 

For any brand that uses social media and has a website, I strongly recommend Tint. I know this is a broad demographic but it helps you understand the power behind this tool. In a nutshell, it is an easy way to embed all of your social feeds onto the web. As a matter of fact, I have a Tint feed on the homepage of this blog. I found out about them when they released a Wix plugin last year when I was building the website for my side business The Woods Collective. In case you haven’t heard of Wix, it is a drag and drop website builder and I highly recommend it if you aren’t efficient with HTML/CSS. Tint also offers custom options for mapping posts with certain keywords, mentions, and hashtags to displays for conferences and concerts. They operate on a freemium model which lets you add two networks for free and they strip out some of the customization options. The free version is more than enough for a personal user.

Next up is Tweetdeck. I was introduced to them within my first week at Dyn. At the time I was a business development rep, prospecting and trying to generate hot leads for the sales team. Tweetdeck helps keep a pulse on what people are saying about your company or your industry. It allows you to create columns which display a Twitter feed of a user specified keyword, hashtag, or twitter handle. Since I was generating leads for a DNS company I had a column for each of our competitors and for keywords such as “DNS Issues” or “DNS Outage” so I could see if people were having issues. I would then reach out via email or Twitter and offer up help. It can be extremely difficult to maneuver through all the noise on social media and Tweetdeck allows this to be possible.

Lastly, we have Just Unfollow. I found Just Unfollow when I was a business development rep for Dyn. Came across them while I was prospecting and started to email the founder to try to introduce Dyn’s DNS and Email services. Long story short, after about 8 months or so of talking with him on Google Chat he finally agreed to chat with us and he became a customer. Just Unfollow works with both Twitter and Instagram, which I heavily use, and monitors your followers. When people Unfollow you on either network you are able to see it and can make a decision to follow or un-follow them right from within the app. I use this more for personal stuff but it could be used by companies to maintain their followers and find new people to follow. They offer different ways to find similar people to follow based on your followers as well to help you grow your network. They are constantly adding features and its exciting to see this app grow.

I highly recommend these three tools to all the social media butterflies out there. I use all of them almost daily and they are a great compliment to social media in general. They help me use these networks to their full potential and, hopefully, I was able to uncover one of these tools for you.

So as a marketer, I personally feel like one of my responsibilities is to give existing customers the warm fuzzy feeling. Not many large companies do a great of doing this even with the financial resources they have available but Westjet is another story. In case  you havent seen it, the video is here:


Its truly amazing what they have done with this. With a little planning and money they have not only made all the customers in the video feel special but this video went viral with over 19 million views. People eat this stuff up, they were able to build loyalty with those customers and I saw a ton of friends on Social Media saying they will fly Westjet next time simply because of this video.

We recently did a stunt through Dyn on a smaller scale than this, Keep an eye out on Dyn’s social channels next week when we launch it.

So a couple months ago I moved out of a business development role to a marketing programs coordinator role, both had to do with lead generation but instead if emailing and calling people individually, now I use marketing automation to generate and nurture leads. For anyone who has done marketing automation stuff before you know building and optimizing landing pages is an integral part of the process.

The first company I think most people turn to regardless of whether or not they are using their product is Hubspot. They are not only excellent at optimizing landing pages but they offer a ton of content surrounding landing page building. Naturally, we turned to them as well and realized, although their pages work great in their industry, the same tactics would t work in ours. We saw below average click through rates on all of our social and ppc campaigns and realized we needed to regroup.

Example of Hubspot Page:

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The beauty of the Internet is the ability to see exactly what your competition is doing. We googled the keywords that we wanted to optimize and checked out the landing pages that came up. We noticed vast differences in design and content. It appears that the IT audience requires a lot more information on their landing pages to fill out a form than a marketer.

Example of IT Landing Page:

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We are currently working on developing and deploying these now and I will bring you updates when we have some results! We are looking to combine the attention grabbing elements of the Hubspot pages with the added information of the other one. It is a catch 22, give too much information and we risk losing out on good conversations, give to little, and we run the same risk.