So as a marketer, I personally feel like one of my responsibilities is to give existing customers the warm fuzzy feeling. Not many large companies do a great of doing this even with the financial resources they have available but Westjet is another story. In case you havent seen it, the video is here:
Its truly amazing what they have done with this. With a little planning and money they have not only made all the customers in the video feel special but this video went viral with over 19 million views. People eat this stuff up, they were able to build loyalty with those customers and I saw a ton of friends on Social Media saying they will fly Westjet next time simply because of this video.
We recently did a stunt through Dyn on a smaller scale than this, Keep an eye out on Dyn’s social channels next week when we launch it.